Strategic Business Development

Talk Strategy With Us

Working hard is not enough in a competitive market. We partner with business owners to cut through complexity, sharpen strategy, and build actionable growth plans grounded in a genuine understanding of your business.

Strategic planning: facilitated sessions that define your goals and create a practical roadmap.

Market analysis: evidence-based insights on competitive positioning and emerging opportunities.

Advisory boards: establishment of governance structures and recruitment of strategic advisors.

KPI frameworks: reporting systems that track the metrics that matter most to your growth.

Performance reviews: regular check-ins to measure progress and adjust the plan as needed.

Integrated advisory: accounting and legal expertise available as part of the same Fortuna team.

A Strategy Built Around Your Business

We do not apply generic frameworks to your situation. Our advisors invest time in understanding your business, your market, and your goals before building a strategy that is specific, realistic, and genuinely actionable.

Accountability That Keeps You on Track

A strategy without accountability rarely delivers. We stay involved through regular reviews and KPI tracking, keeping you focused on execution and adjusting the plan as your market and circumstances evolve.

Making Complex Operations Simple for ASX-Listed Companies

Experience That Makes a Difference

Our senior business development advisors bring decades of experience across industries and growth stages, combining strategic rigour with a genuine commitment to your long-term success.

Award-winning, internationally experienced and genuinely one of a kind, Melvyn leads Fortuna's Perth metro accounting operations with deep expertise, a sharp strategic mind and a sense of humour that keeps everyone guessing.

Melvyn Gilbert

Managing Director - Accounting

A Chartered Accountant with close to 40 years of regional WA experience, Steve is the trusted adviser of choice for farming, fishing and rural business communities from Geraldton to the Mid-West.

Steve Cross

Managing Director - Accounting Geraldton

With more than 35 years of accounting experience and deep roots across the Southwest, Mark is the trusted adviser of choice for individuals and family businesses from Mandurah to Denmark.

Mark Polglase

Managing Director - Accounting Southwest